In an attempt to make the republican Party more accessible, Reince Priebus, Chairman of the Republican National Committee introduced the GOP's new avatar: Piley. "Piley is intended to appeal to the young and hip, Piley will be a little dangerous but also it is something mainstream Republicans can relate to." In the months leading up to the 2014 elections, watch for billboards, full-page ads, inspirational posters featuring Piley.
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